I have been Free To Shine's Graphic Design volunteer since 2013, and more recently their design manager and a member of the board of directors. Free To Shine is a humanitarian organisation founded in Australia who work in Cambodia to put children in schools, not brothels to prevent sex trafficking. My work has been varied, from creating a brand for them when I first started, to now designing their annual reports, marketing material, signage, stationery and more. Free To Shine also have a few off-shoots, events and campaigns which require their own branding and collateral which I have been heavily involved in. I have recently begun a new website design for Free To Shine, which focuses on user experience and will result in a more professional, modern online presence for the NGO. This work is an amalgamation of my interests in development and design. It keeps me giving back, and is something I find very rewarding.
WHEN | 2018 FOR | A1 Office
While working at SBM, I was given the task of creating a modern, inspiring and functional website for A1 Office, a company that creates beautiful office spaces across Australia. The brief was to take some basic wireframes outlining the hierarchy of content, and create something that exuded design, confidence and professionalism while remaining accessible to all, and for it to be a completely custom, built-to-purpose, responsive website. To achieve this, I focused on their engaging imagery, bold colour palette, and created a moody, striking website with subtle animation and user-scroll effects. The site was wireframed and designed in a way that focused on user experience, to ensure that their potential clients were getting the information they wanted, quickly, and all the while leaving a lasting impression of A1 Office's capabilities and potential. I then worked closely with the developer to ensure that the design was brought to life with all the bells and whistles.
The homepage is bold, well-branded and serves as an overview of who A1 Office is and what they can do. The content-based pages that follow display a clean and minimal interface, which puts emphasis on the visuals and the important information as well as encourages exploration and engagement.
I also created custom icons for the about page that will be used all through the business. These icons had to be clean and match the existing brand, but I incorporated a sense of what they do, to make them appear truly connected and relevant on the page.
Working at SAS Creative, I have had the opportunity to work on briefs for ESPN. I have designed online competitions and the associated collateral, infographics for presentations, invites for events, web banners, sub-brands and more. Much of this work has very high visibility and importantly needs to reinforce ESPN's branding and reputation and appeal to their target market (as seen in the infographic).
WHEN | 2017 FOR | Phileo Australia
SAS Creative gave me the opportunity to design the annual report for Phileo. With a relatively open creative brief, I was able to come up with a concept that was modern, edgy and yet still reflected the colours of the corporate brand. Due to the high number of pages, it was important to come up with a concept that could be easily taken through the whole report without looking repetitive. To achieve this, I used colour gradients, layers of shapes and a simple, subtle pattern.
The final report became a more conservative version of this concept, hence the placeholder copy.
The Hideout Cafe
WHEN | 2017-18 FOR | The Hideout Cafe
The Hideout, a SBM owned cafe, needed a complete brand from scratch. From the name and logo design to the lightbox and coffee cups. I created a logo that was always partially hidden, signage that got lost around corners and off edges, and wording and imagery to suit. The interior design guidance was another aspect of this job that started with a mood board and ended with beautiful, soft fabrics contrasting old wooden floors and shiny copper fittings.
The business card was spot UV gloss on rich black, that was revealed only when the light hit it.
WHEN | 2015-current FOR | Disney AUNZ
Working at SAS Creative, I've had the opportunity to work on many projects for Disney AUNZ, Marvel, Lucasfilm and Pixar. From large format print jobs, to webbanners and digital panels, I have been responsible for large parts of campaigns for motion pictures, home entertainment, television and online.
WHEN | 2018 FOR | Free To Shine
Luna Workshops is a personal project of mine, through my role at Free To Shine I have had the opportunity to create and design this campaign from the ground up. The brand needed to appeal to the curious and creative with a modern, laid-back vibe. I wanted this branding to be malleable, evolving and multi-faceted. To achieve this, we created organic patterns, symbols, an all-embracing colour-scheme and worked with a volunteer copywriter to inject the site copy with energy and positivity. I’ve had the chance so far to work on social media posts, posters, flyers, tickets, an eDM campaign and more. The workshops have started rolling out across Melbourne and the Peninsula this year, with Sydney and the Sunshine Coast/Noosa to join over the next twelve month period. The intention was to creating awareness of Free To Shine, raise money to fund the program in a unique, rewarding way, and teach people new skills.
While this project is still in its early stages, there is much scope for expanding the branding further, pushing the boundaries, and creating off-shoots from the original. It has been an exciting, freeing project to work on.